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Brain pain // b2bwi

Published about 2 years ago • 2 min read

You sit down to a blank page and type the words "IT Asset Management" across the top.

And think to yourself...

What the heck is that?

(This is a true story. I didn't know what an "asset" was, let alone how to manage IT ones.)

But you can't waste time.

You have about 45 minutes to put together a passable outline, which will go to your boss, and then to a client... and then they'll know you're a fraud.

Woof! We are mean to ourselves, aren't we?

We give ourselves short timelines, tiny bits of exposure to new ideas, and then pronounce the end is nigh when we don't master it right away.

We put all this pressure on the pursuit of knowledge, and if we aren't an expert within 20 minutes or so, we start to plan our escape.

Have you ever felt that way before?

Well, then you know that something wacky happens when you learn something new.

The spirit is willing, but the heart and brain....

... get tired.

... try to evade the process.

... HURT and say "STOP!"

And that's brain pain.

It's that feeling you have when you set out to learn something new, and it starts to feel like you aren't making progress, will never make progress, shouldn't be doing this...

You see where this is going?

If you listen to that little voice inside, you miss out on a lot of amazing things.

In the case of B2B writing and marketing, you miss out on the best way to focus your time and make $$ so you can get back to living your life.

In life in general, you miss out on experiences, people, and knowledge that could add a whole new dimension of enjoyment to your life.

But if you can persist..

If you can sit with uncomfortable feelings...

Be gentle with yourself when you're learning...

And be open to the idea that it's possible for you to do what you're trying to do...

You will finally realize you're not tired because you can't do it...

You are tired because you ARE doing it.

You just have to keep going long enough for that knowledge and confidence to catch up to you.

Have a great week, and keep learning!

Sarah G.


By the way, whenever you’re ready, here are 3 ways I can help take the next steps with your freelance writing career:

1. Grab a free copy of my eBook.

It’s called "Writing Skills That Pay the Bills," and I think the title is self-explanatory. :) Click here.

2. Explore YouTube trainings.

All through the month, I'm sharing interesting clips and trainings on YouTube. Come see what it's all about. Click here.

3. Work with me privately.

If you want to stabilize and grow your freelance writing business, with less uncertainty, I might be able to help you work through what’s holding you back. Just hit reply and put “Private Coaching” in the subject line and I'll get back to you with more details.


(Now that you mention it, signing up for your own subscription is a great idea!)

P.S. Get this email from a friend? Sign up here to make sure you get the next one!

Write Content. Get Hired.

by Sarah @ The B2B Writing Institute

Sharing tried-and-true business principles for writers. I study and apply what’s working for the most profitable freelance writers and share it with 2600+ writers each week.

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