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B2B companies are in on it, too, and B2B email copywriting continues to be a “top five” way to attract leads and convert customers, according to ongoing research from the Content Marketing Institute.
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And that means they need to hire sharp writers who can tackle those email sequences, from onboarding emails to UX emails to sales and promotion emails.
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In this free webinar from B2BWI, three seasoned writers and marketers will introduce you to strong B2B email copywriting foundations:

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• Daniel Lamb, Senior Copywriter and Direct Response Writer, Marketing Manager at The International Academy of Sleep
• Samar Owais, Email conversion strategist and founder of eCommerce Email Bootcamp
• David McGuire, B2B Technology Copywriter and Creative Director at Radix Communications

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